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Builder and Sections

The Front Door builder controls the public page visitors see. Use it to create the page layout, reorder sections, preview the page, publish or unpublish it, and track basic engagement.

Starter templates​

If your Front Door has no sections yet, click Choose a starter template. DocJacket can seed a starting layout for:

  • TC
  • Agent
  • Broker
  • Mix

Each starter shows the sections it will create before you continue. After the starter is created, you can edit, reorder, hide, or remove any section.

Section blocks​

Front Door sections are modular blocks. Current section types include:

  • Hero — Logo, name, title, tagline, and background image (see Hero image)
  • Primary CTA — The main button you want visitors to click
  • Secondary actions — Up to three smaller CTA buttons
  • Services — Your public offerings catalog
  • Packages — Bundled service packages
  • Testimonials — Client quotes
  • Share card — QR code, copy link, and vCard contact save
  • About — Bio and photo
  • Contact — Phone, text, email, social links, address, and map
  • Brokerage — Brokerage name and logo
  • Credentials — Designations and certifications
  • Service area — Cities, counties, or zip codes you cover
  • Social proof — Public stats such as transactions closed or years of experience
  • Active listings — Listings you choose to feature
  • Recent closings — Sold homes you choose to feature
  • Payment methods — Venmo, Zelle, Cash App, PayPal, or Stripe Checkout links

Editing layout​

From the section list you can:

  • Drag sections to reorder them
  • Toggle a section visible or hidden
  • Click a section to customize it
  • Remove a section
  • Add another section that is not already on the page

Hidden sections stay in the builder but do not appear on the public page.

Hero image​

Click the Hero section in the builder to open its editor. Under Hero background image, click Upload image (or paste an image URL), then click Save.

The hero has two styles, set by Hero style:

  • Portrait photo — full-bleed hero — one large photo across the top of the page.
  • Cover band — cover strip + round avatar — a short strip across the top with your headshot in a circle below it.

What size does my hero image need to be?​

Uploads can be JPEG, PNG, WebP, or GIF, up to 8 MB.

The page is about 640 px wide on a computer and about 440 px wide on a phone. How much of your image shows depends on Image display:

Image displayPortrait hero heightCover band strip height
Compact band — crops more300 px90 px
Standard band — crops to fit420 px120 px
Tall band — crops less560 px200 px
Full image — no cropYour image's own shapeYour image's own shape

The three band options fill a fixed height and crop your image from the center to fit. On a phone the page is narrower but the height stays the same, so a band crops more off the left and right sides.

Automatic uses Standard band when your logo or name and tagline show on the hero. When both are turned off, it uses Full image.

Recommended sizes:

  • Portrait, band options — a landscape photo about 1280 × 840 px. Keep faces and anything important near the center, because the edges get cropped, especially on phones.
  • Cover band, band options — a wide image about 1280 × 240 px, with nothing important near the top or bottom.
  • Full image — no crop — any width of 1280 px or more, at your design's own shape. The whole image shows on every screen size, scaled to fit the page width. Use this for a pre-made banner, such as one designed in Canva.

Why is my hero image darker on the edges, and how do I fix it?​

Short answer: the dark shading over the hero can't be dialed up or down, but it only appears when your logo or your name and tagline sit on top of the photo. Turn those off and your image shows as uploaded. The steps are below.

DocJacket adds a dark shading over the hero photo so white text on top of it stays readable. On the Portrait photo hero the shading is light at the very top, clear through the upper middle, and gets much darker toward the bottom. Any text that is part of your image, such as a tagline designed into a banner, gets darkened if it sits near the top or bottom edge.

On the Portrait photo hero, the shading appears only when one of these sits on top of the photo:

  • Your logo, when Show organization logo on the hero is checked
  • Your name and tagline, when Show name & tagline on the hero is checked

To show a banner that already has your name and tagline in it, with no shading:

  1. In the Hero editor, uncheck Show organization logo on the hero.
  2. Uncheck Show name & tagline on the hero.
  3. Set Image display to Full image — no crop so the banner shows whole.
  4. Click Save.

The round contact icons still show along the bottom left of the hero. They come from the Contact section: your Phone, Public email, and any Social links you have filled in, and they show even if the Contact section itself is hidden. With the shading off, each icon sits on its own small dark circle so it stays visible on a light image, and the rest of the photo is left as uploaded. Keep important parts of your banner out of the bottom-left corner so the icons don't cover them.

The Cover band style always adds a light shading over its strip, whatever is turned on. If you want a banner to show as close to its original as possible, use the Portrait photo style.

Previewing​

The preview panel shows how the page will render. Use the device controls to check:

  • Desktop
  • Tablet
  • Mobile
  • Card

The Card view is the compact scan-optimized contact card used by QR-code sharing.

Publishing​

Use Publish when the page is ready. Until the page is published, visitors who open the public URL see that the page is not set up yet. The owner can still preview the draft.

After publishing, the page can be opened from View site. Use Unpublish if you need to take the page offline.

Analytics and SEO​

The builder includes:

  • Page views
  • Unique visitors
  • CTA clicks
  • QR scans
  • vCard downloads
  • Link copies
  • Lead submits
  • View-to-lead conversion
  • CTA and lead activity by preset
  • Traffic source
  • Daily activity chart

You can also set the page title, meta description, and social share image used when the Front Door URL is shared.